Fluent is a creative production company specialising in documentary-style storytelling for brands and organisations across Ireland and beyond. Led by co-founders Dave McCormack and Andrew Cummins, we bring over 40 years’ combined experience in broadcast, branded content, and commercial production. We partner with businesses to unearth the real stories that matter, capturing authentic voices and engaging visuals that genuinely elevate the message. We are passionate about our craft, and we are proud of our reputation for capturing these narratives honestly, beautifully, and with purpose. Our recent work includes campaigns for Kellanova (Pringles and Cheez-It), IDA Ireland, Dublin Chamber of Commerce, Dunnes Stores and this summer’s TV ad campaign for M&S Food.
We understand that great storytelling requires both exceptional visual quality and a deep understanding of the subject matter. We’ve filmed in diverse and challenging locations, from the Arctic Circle to remote islands, working inside boardrooms, tech firms, and family-run kitchens. We immerse ourselves completely in every environment we step into, ensuring the visuals we deliver are not just excellent, but meaningful. When it comes to business, we approach every project with commercial sensitivity and insight. We know what it takes to run a company – to hire, pitch, win, and navigate complex challenges – and this experience allows us to treat your business with the care and perspective it deserves.
Our success stems greatly from the atmosphere we create on set. We recognise that most people are naturally uncomfortable in front of a camera, and we make it our priority to put them at ease. This ability to build trust quickly is the result of years of experience, empathy, and a genuine interest in our contributors’ stories. We create a comfortable, respectful environment that gives founders and team members the confidence to speak with true authenticity and passion. We love what we do, we are committed to excellence, and we strive to make the entire process collaborative and enjoyable. If you are looking for a team that delivers exceptional work and truly understands your objectives, we would be delighted to talk.
